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What Would You Tell Your 25 Year Old Business Self?

If you could go back to when you were 25, what are things you would have told your business self? This topic started an intriguing dialogue among my entrepreneur and CEO colleagues.  When I speak to colleges or university students majoring in business, entrepreneurship or the arts, this is a talk I find helpful. I…

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Content Marketing: The Smart Solution to Consumer Attention Deficit Disorder

Message fatigue represents one of the main challenges facing today’s marketing minds. What strategies can you take to avoid being “tuned out” by your audience? It’s an important question since technology now divides people’s attention spans like never before.  Aim to start a discussion which will engage your audience long enough to want to participate and come…

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6 Positive Habits That Will Change Your Life

The idea of developing positive habits and making changes to better yourself can seem overwhelming. By taking small steps daily and making subtle changes you will find that these new and improved habits are becoming part of your everyday routine. Here are some great habits that can be developed in 30 minutes or less per…

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Branding: The Meaning and Importance of Acquiring Your Brand

A brand is essentially a promise. Think about entities like Ford, BMW, Coca-Cola or Apple, and you’ll immediately realize what they promise. In other words, consumers know what they will get from a well-branded business. If they are talking about Ford, they are reminded of speed, efficiency, and safety. When Coca-Cola is mentioned, they think…

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Entrepreneurship and The Lemonade Stand Girl

A while back I was jogging in my neighborhood when I saw a girl with a lemonade stand. I can’t help it – I immediately looked at the marketing aspect of her stand. I grabbed her business card and it read: babysitter & dog walker. What stood out, besides her ambition, was that her card was printed on…

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21 Quotes to Spark Creativity and Innovation in Your Business

Nothing works better changing a mindset than a great quote. When you’re starting a new project here are some fuel motivators to spark creativity, start a culture for innovation or to prioritize innovation in your business. The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to…

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What Your Vision and Mission Statement Say About Your Leadership

vision and mission statement

A vision and mission statement go together in the realizing of organizational goals and objectives. When you talk about the vision and mission statement of your company, you are talking about the laid out procedure for the ideal future of your company. Whether you are the chief executive officer or an ordinary employee, the vision…

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