Are you a boss or leader?
Find out whether you’re a bossy-pants or a bonafide Bonaparte by checking out the infographic below.Read More
Why Writing is Important: Give Writing a Chance As Explained to My 9 Year Old
My son’s favorite subject is math. He savors the truth, honesty, and sense of math. While I adore his third grade writing skills, he recently said, “Mom, I make up writing sometimes just to get it over with.” Shocked, I knew I had to come up with a list of reasons (math) to influence him…Read More
Action Energizes! Entrepreneurs Need To “Do” To Maintain An Edge
“The world needs dreamers and the world needs doers. But above all, the world needs dreamers who do (Sarah Ban Breathnach).” What does this mean? The “doing” part is just as important–maybe even more so– than the dreaming. Whether you aspire to be an entrepreneur, President of the United States, or anything in between, you need to…Read More
Why Updating Your Content is Crucial for Your Search Engine Ranking
Is your online web presence or your website ranking to the top pages of Google or YouTube? I like to think of Google and YouTube as “brother and sister.” After Google, YouTube is the second largest search engine. With video taking the world of content marketing by storm, it is something that can’t be ignored. A video strategy…Read More
Is Your Website Just Another Lazy Employee?
Has your website become just another lazy employee? It is imperative to make businesses aware of why they must change what their website today must look like – and how you should be found on Google! Does it enhance your reputation? Does it make new customers call you? “My creative agency started focusing specifically on…Read More
What Would You Tell Your 25 Year Old Business Self?
If you could go back to when you were 25, what are things you would have told your business self? This topic started an intriguing dialogue among my entrepreneur and CEO colleagues. When I speak to colleges or university students majoring in business, entrepreneurship or the arts, this is a talk I find helpful. I…Read More
How Technology has Shifted Marketing Paradigms and Why You Should Keep Up
The current technology revolution has had an immense impact on the development of business models, as the average consumer now has access to the latest technology before the IT department can gain access to it at the office. The BYOB model was birthed, forcing businesses to accommodate the use of personal devices on the company…Read More
Content Marketing: The Smart Solution to Consumer Attention Deficit Disorder
Message fatigue represents one of the main challenges facing today’s marketing minds. What strategies can you take to avoid being “tuned out” by your audience? It’s an important question since technology now divides people’s attention spans like never before. Aim to start a discussion which will engage your audience long enough to want to participate and come…Read More
6 Positive Habits That Will Change Your Life
The idea of developing positive habits and making changes to better yourself can seem overwhelming. By taking small steps daily and making subtle changes you will find that these new and improved habits are becoming part of your everyday routine. Here are some great habits that can be developed in 30 minutes or less per…Read More
Branding: The Meaning and Importance of Acquiring Your Brand
A brand is essentially a promise. Think about entities like Ford, BMW, Coca-Cola or Apple, and you’ll immediately realize what they promise. In other words, consumers know what they will get from a well-branded business. If they are talking about Ford, they are reminded of speed, efficiency, and safety. When Coca-Cola is mentioned, they think…Read More