How Technology has Shifted Marketing Paradigms and Why You Should Keep Up
The current technology revolution has had an immense impact on the development of business models, as the average consumer now has access to the latest technology before the IT department can gain access to it at the office. The BYOB model was birthed, forcing businesses to accommodate the use of personal devices on the company…
Read MoreContent Marketing: The Smart Solution to Consumer Attention Deficit Disorder
Message fatigue represents one of the main challenges facing today’s marketing minds. What strategies can you take to avoid being “tuned out” by your audience? It’s an important question since technology now divides people’s attention spans like never before. Aim to start a discussion which will engage your audience long enough to want to participate and come…
Read More6 Positive Habits That Will Change Your Life
The idea of developing positive habits and making changes to better yourself can seem overwhelming. By taking small steps daily and making subtle changes you will find that these new and improved habits are becoming part of your everyday routine. Here are some great habits that can be developed in 30 minutes or less per…
Read MoreBranding: The Meaning and Importance of Acquiring Your Brand
A brand is essentially a promise. Think about entities like Ford, BMW, Coca-Cola or Apple, and you’ll immediately realize what they promise. In other words, consumers know what they will get from a well-branded business. If they are talking about Ford, they are reminded of speed, efficiency, and safety. When Coca-Cola is mentioned, they think…
Read MoreManaging the Job of a Mother and Business Owner Teaches Great Lessons!
My boy is growing up and thankfully, so am I. As my boy matures, it is an exciting time to be a business professional. If you enjoy your work, your children will learn powerful lessons. A friend of mine – a 50-year-old mother, says ‘Your children grow up and they leave – they leave the…
Read More7 Reasons Innovation is Important
Innovation is the cornerstone of sustained economic growth and prosperity. It is the using of new ideas that lead to the making of any new products, services or processes. Remember Blockbuster? It could have remained innovative, yet is no longer around. Netflix began a small business and today’s Netflix’s market value now stands at $32.9 billion. Not only is the invention of…
Read MoreEntrepreneurship and The Lemonade Stand Girl
A while back I was jogging in my neighborhood when I saw a girl with a lemonade stand. I can’t help it – I immediately looked at the marketing aspect of her stand. I grabbed her business card and it read: babysitter & dog walker. What stood out, besides her ambition, was that her card was printed on…
Read More21 Quotes to Spark Creativity and Innovation in Your Business
Nothing works better changing a mindset than a great quote. When you’re starting a new project here are some fuel motivators to spark creativity, start a culture for innovation or to prioritize innovation in your business. The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to…
Read MoreHow Will I Ever Know if it’s The Right Thing if I Never Do It?
“To decide whether to hold on to something, ask, ‘Does this help me accomplish my work or enjoy my life?’” Barbara Hemphil One of your best characteristics as a human being can be to support and believe in your fellow man. I have built start-ups based on believing in the value of offering customers something that…
Read MoreWhat Your Vision and Mission Statement Say About Your Leadership
A vision and mission statement go together in the realizing of organizational goals and objectives. When you talk about the vision and mission statement of your company, you are talking about the laid out procedure for the ideal future of your company. Whether you are the chief executive officer or an ordinary employee, the vision…
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