Branding: The Meaning and Importance of Acquiring Your Brand
A brand is essentially a promise. Think about entities like Ford, BMW, Coca-Cola or Apple, and you’ll immediately realize what they promise. In other words, consumers know what they will get from a well-branded business. If they are talking about Ford, they are reminded of speed, efficiency, and safety. When Coca-Cola is mentioned, they think…
Read MoreManaging the Job of a Mother and Business Owner Teaches Great Lessons!
My boy is growing up and thankfully, so am I. As my boy matures, it is an exciting time to be a business professional. If you enjoy your work, your children will learn powerful lessons. A friend of mine – a 50-year-old mother, says ‘Your children grow up and they leave – they leave the…
Read More7 Reasons Innovation is Important
Innovation is the cornerstone of sustained economic growth and prosperity. It is the using of new ideas that lead to the making of any new products, services or processes. Remember Blockbuster? It could have remained innovative, yet is no longer around. Netflix began a small business and today’s Netflix’s market value now stands at $32.9 billion. Not only is the invention of…
Read MoreEntrepreneurship and The Lemonade Stand Girl
A while back I was jogging in my neighborhood when I saw a girl with a lemonade stand. I can’t help it – I immediately looked at the marketing aspect of her stand. I grabbed her business card and it read: babysitter & dog walker. What stood out, besides her ambition, was that her card was printed on…
Read More21 Quotes to Spark Creativity and Innovation in Your Business
Nothing works better changing a mindset than a great quote. When you’re starting a new project here are some fuel motivators to spark creativity, start a culture for innovation or to prioritize innovation in your business. The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to…
Read MoreHow Will I Ever Know if it’s The Right Thing if I Never Do It?
“To decide whether to hold on to something, ask, ‘Does this help me accomplish my work or enjoy my life?’” Barbara Hemphil One of your best characteristics as a human being can be to support and believe in your fellow man. I have built start-ups based on believing in the value of offering customers something that…
Read MoreWhat Your Vision and Mission Statement Say About Your Leadership
A vision and mission statement go together in the realizing of organizational goals and objectives. When you talk about the vision and mission statement of your company, you are talking about the laid out procedure for the ideal future of your company. Whether you are the chief executive officer or an ordinary employee, the vision…
Read More6 Valuable Apps for Entrepreneurs in 2018!
Recently I met with several top leaders and entrepreneurs in my local business group. We shared some of our favorite top apps for entrepreneurs. You may want to explore and add these to your repertoire or experiment and add a few to maximize your time, fun and business acumen. If you have more APPS to…
Read MoreWhy Hootsuite’s Game of Social Thrones was an Excellent Idea
For the first time the budget for internet advertising surpassed newspaper advertising. In 2013, advertisers spent a whopping sum of $5.1 billion on social media in 2013, and the amount expected to be more than $14 billion in the next few years judging from the numerous advertising strategies adopted by various social media websites. Social…
Read MoreBridging the Generation Gap: What Obama’s Media Strategy Taught Professionals
Co-writer: Matthew Melton Whether you’re trying to gain a customer base for your business or votes in a Presidential election, you need to craft a message which resonates with younger audiences. This is because, according to Forbes.com “millennials (defined here as those between the ages of 17 and 34) are collectively expected to spend more…
Read More