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Content Marketing

Why Updating Your Content is Crucial for Your Search Engine Ranking

Is your online web presence or your website  ranking to the top pages of Google or YouTube?  I like to think of Google and YouTube as “brother and sister.” After Google, YouTube is the second largest search engine.  With video taking the world of content marketing by storm, it is something that can’t be ignored.  A video strategy…

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Content Marketing: The Smart Solution to Consumer Attention Deficit Disorder

Message fatigue represents one of the main challenges facing today’s marketing minds. What strategies can you take to avoid being “tuned out” by your audience? It’s an important question since technology now divides people’s attention spans like never before.  Aim to start a discussion which will engage your audience long enough to want to participate and come…

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Why Hootsuite’s Game of Social Thrones was an Excellent Idea

For the first time the budget for internet advertising surpassed newspaper advertising. In 2013, advertisers spent a whopping sum of $5.1 billion on social media in 2013, and the amount expected to be more than $14 billion in the next few years judging from the numerous advertising strategies adopted by various social media websites. Social…

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SEO Guide For Beginners

This SEO Guide For Beginners Gives You The Fundamentals Needed To Enhance Your Web Presence Some of the most important things in life are the most difficult to understand. Where did we come from, why are we here, and, of course, what is “SEO”? Well, this SEO guide for beginners can answer at least one…

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