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Branding

Branding: The Meaning and Importance of Acquiring Your Brand

A brand is essentially a promise. Think about entities like Ford, BMW, Coca-Cola or Apple, and you’ll immediately realize what they promise. In other words, consumers know what they will get from a well-branded business. If they are talking about Ford, they are reminded of speed, efficiency, and safety. When Coca-Cola is mentioned, they think…

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How To Improve Your Website In 7 Steps

Creative-Content-Marketing

When someone clicks on your website’s home page, what they immediately see influences 90 percent of their decisions – should they leave or stay on your website? Here is how to improve your website so they stick around and convert into a customer. If you want to promote a business in today’s world, the best…

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