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Does Your success Make You Blind to New Ways of Thinking?

When it comes to maintaining and growing a company, branding is a critical aspect in any industry. Even with well-selected workflow processes or an amazing office, without a solid brand, a business will likely suffer. Branding your company correctly is such a huge asset today and years from now.  Staying innovative with your brand is…

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Branding: The Meaning and Importance of Acquiring Your Brand

A brand is essentially a promise. Think about entities like Ford, BMW, Coca-Cola or Apple, and you’ll immediately realize what they promise. In other words, consumers know what they will get from a well-branded business. If they are talking about Ford, they are reminded of speed, efficiency, and safety. When Coca-Cola is mentioned, they think…

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