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Posts by Lisa Caprelli

Does Your success Make You Blind to New Ways of Thinking?

When it comes to maintaining and growing a company, branding is a critical aspect in any industry. Even with well-selected workflow processes or an amazing office, without a solid brand, a business will likely suffer. Branding your company correctly is such a huge asset today and years from now.  Staying innovative with your brand is…

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Is Your Website Just Another Lazy Employee?

Has your website become just another lazy employee? It is imperative to make businesses aware of why they must change what their website today must look like – and how you should be found on Google! Does it enhance your reputation?  Does it make new customers call you? “My creative agency started focusing specifically on…

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What Would You Tell Your 25 Year Old Business Self?

If you could go back to when you were 25, what are things you would have told your business self? This topic started an intriguing dialogue among my entrepreneur and CEO colleagues.  When I speak to colleges or university students majoring in business, entrepreneurship or the arts, this is a talk I find helpful. I…

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Content Marketing: The Smart Solution to Consumer Attention Deficit Disorder

Message fatigue represents one of the main challenges facing today’s marketing minds. What strategies can you take to avoid being “tuned out” by your audience? It’s an important question since technology now divides people’s attention spans like never before.  Aim to start a discussion which will engage your audience long enough to want to participate and come…

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6 Positive Habits That Will Change Your Life

The idea of developing positive habits and making changes to better yourself can seem overwhelming. By taking small steps daily and making subtle changes you will find that these new and improved habits are becoming part of your everyday routine. Here are some great habits that can be developed in 30 minutes or less per…

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Branding: The Meaning and Importance of Acquiring Your Brand

A brand is essentially a promise. Think about entities like Ford, BMW, Coca-Cola or Apple, and you’ll immediately realize what they promise. In other words, consumers know what they will get from a well-branded business. If they are talking about Ford, they are reminded of speed, efficiency, and safety. When Coca-Cola is mentioned, they think…

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7 Reasons Innovation is Important

Innovation is the cornerstone of sustained economic growth and prosperity. It is the using of new ideas that lead to the making of any new products, services or processes. Remember Blockbuster?  It could have remained innovative, yet is no longer around.   Netflix began a small business and today’s  Netflix’s market value now stands at $32.9 billion. Not only is the invention of…

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Entrepreneurship and The Lemonade Stand Girl

A while back I was jogging in my neighborhood when I saw a girl with a lemonade stand. I can’t help it – I immediately looked at the marketing aspect of her stand. I grabbed her business card and it read: babysitter & dog walker. What stood out, besides her ambition, was that her card was printed on…

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