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Content Marketing: The Smart Solution to Consumer Attention Deficit Disorder

Message fatigue represents one of the main challenges facing today’s marketing minds. What strategies can you take to avoid being “tuned out” by your audience? It’s an important question since technology now divides people’s attention spans like never before.  Aim to start a discussion which will engage your audience long enough to want to participate and come…

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6 Positive Habits That Will Change Your Life

The idea of developing positive habits and making changes to better yourself can seem overwhelming. By taking small steps daily and making subtle changes you will find that these new and improved habits are becoming part of your everyday routine. Here are some great habits that can be developed in 30 minutes or less per…

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Branding: The Meaning and Importance of Acquiring Your Brand

A brand is essentially a promise. Think about entities like Ford, BMW, Coca-Cola or Apple, and you’ll immediately realize what they promise. In other words, consumers know what they will get from a well-branded business. If they are talking about Ford, they are reminded of speed, efficiency, and safety. When Coca-Cola is mentioned, they think…

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Entrepreneurship and The Lemonade Stand Girl

A while back I was jogging in my neighborhood when I saw a girl with a lemonade stand. I can’t help it – I immediately looked at the marketing aspect of her stand. I grabbed her business card and it read: babysitter & dog walker. What stood out, besides her ambition, was that her card was printed on…

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21 Quotes to Spark Creativity and Innovation in Your Business

Nothing works better changing a mindset than a great quote. When you’re starting a new project here are some fuel motivators to spark creativity, start a culture for innovation or to prioritize innovation in your business. The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to…

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What Your Vision and Mission Statement Say About Your Leadership

Latina Entrepreneur Speaker

A vision and mission statement go together in the realizing of organizational goals and objectives. When you talk about the vision and mission statement of your company, you are talking about the laid out procedure for the ideal future of your company. Whether you are the chief executive officer or an ordinary employee, the vision…

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6 Valuable Apps for Entrepreneurs in 2018!

Apps for Entrepreneurs

Recently I met with several top leaders and entrepreneurs in my local business group.  We shared some of our favorite top apps for entrepreneurs. You may want to explore and add these to your repertoire or experiment and add a few to maximize your time, fun and business acumen. If you have more APPS to…

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Why Hootsuite’s Game of Social Thrones was an Excellent Idea

For the first time the budget for internet advertising surpassed newspaper advertising. In 2013, advertisers spent a whopping sum of $5.1 billion on social media in 2013, and the amount expected to be more than $14 billion in the next few years judging from the numerous advertising strategies adopted by various social media websites. Social…

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