Business Development
5 Ways to Maintain the Human Touch if You Have an E-Commerce Business
The fast-paced world of e-commerce is dominated by digital interactions, and customers can easily get what they need with one click of a button or a single swipe on their screen. E-commerce is unparalleled for its convenience and speed, but this model also makes it easy for entrepreneurs to lose sight of the human element…
Read More7 Reasons Why Innovation is Important
Lisa Caprelli is featured in FORBES magazine article by Stephanie Burnes, who covers female entrepreneurship Why innovation is Important in 2020 and Beyond!
Read MoreStaying innovative in 2020 – Does Your Success Make You Blind to New Ways of Thinking?
Staying innovative in 2020 with your brand is even more important now more than ever! Remember Blockbuster is out and Netflix is in. This is a company that stayed innovative and started with only 20-something employees.
Read More11 Questions to Answer Before Designing Your Website
All too often, businesses come to us after their website has already been designed and coded. The problem here is that making your website search engine friendly shouldn’t be done after the site is designed. It should be done while your website is being designed. And if fortunate enough, get the proper questions and fact finding done…
Read MoreAction Energizes! Entrepreneurs Need To “Do” To Maintain An Edge
“The world needs dreamers and the world needs doers. But above all, the world needs dreamers who do (Sarah Ban Breathnach).” What does this mean? The “doing” part is just as important–maybe even more so– than the dreaming. Whether you aspire to be an entrepreneur, President of the United States, or anything in between, you need to…
Read MoreIs Your Website Just Another Lazy Employee?
Has your website become just another lazy employee? It is imperative to make businesses aware of why they must change what their website today must look like – and how you should be found on Google! Does it enhance your reputation? Does it make new customers call you? “My creative agency started focusing specifically on…
Read MoreWhat Would You Tell Your 25 Year Old Business Self?
If you could go back to when you were 25, what are things you would have told your business self? This topic started an intriguing dialogue among my entrepreneur and CEO colleagues. When I speak to colleges or university students majoring in business, entrepreneurship or the arts, this is a talk I find helpful. I…
Read MoreHow Technology has Shifted Marketing Paradigms and Why You Should Keep Up
The current technology revolution has had an immense impact on the development of business models, as the average consumer now has access to the latest technology before the IT department can gain access to it at the office. The BYOB model was birthed, forcing businesses to accommodate the use of personal devices on the company…
Read MoreManaging the Job of a Mother and Business Owner Teaches Great Lessons!
My boy is growing up and thankfully, so am I. As my boy matures, it is an exciting time to be a business professional. If you enjoy your work, your children will learn powerful lessons. A friend of mine – a 50-year-old mother, says ‘Your children grow up and they leave – they leave the…
Read MoreEntrepreneurship and The Lemonade Stand Girl
A while back I was jogging in my neighborhood when I saw a girl with a lemonade stand. I can’t help it – I immediately looked at the marketing aspect of her stand. I grabbed her business card and it read: babysitter & dog walker. What stood out, besides her ambition, was that her card was printed on…
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