What Would You Tell Your 25 Year Old Business Self?
If you could go back to when you were 25, what are things you would have told your business self? This topic started an intriguing dialogue among my entrepreneur and CEO colleagues. When I speak to colleges or university students majoring in business, entrepreneurship or the arts, this is a talk I find helpful. I…
Read MoreHow Technology has Shifted Marketing Paradigms and Why You Should Keep Up
The current technology revolution has had an immense impact on the development of business models, as the average consumer now has access to the latest technology before the IT department can gain access to it at the office. The BYOB model was birthed, forcing businesses to accommodate the use of personal devices on the company…
Read MoreContent Marketing: The Smart Solution to Consumer Attention Deficit Disorder
Message fatigue represents one of the main challenges facing today’s marketing minds. What strategies can you take to avoid being “tuned out” by your audience? It’s an important question since technology now divides people’s attention spans like never before. Aim to start a discussion which will engage your audience long enough to want to participate and come…
Read More6 Positive Habits That Will Change Your Life
The idea of developing positive habits and making changes to better yourself can seem overwhelming. By taking small steps daily and making subtle changes you will find that these new and improved habits are becoming part of your everyday routine. Here are some great habits that can be developed in 30 minutes or less per…
Read MoreManaging the Job of a Mother and Business Owner Teaches Great Lessons!
My boy is growing up and thankfully, so am I. As my boy matures, it is an exciting time to be a business professional. If you enjoy your work, your children will learn powerful lessons. A friend of mine – a 50-year-old mother, says ‘Your children grow up and they leave – they leave the…
Read MoreEntrepreneurship and The Lemonade Stand Girl
A while back I was jogging in my neighborhood when I saw a girl with a lemonade stand. I can’t help it – I immediately looked at the marketing aspect of her stand. I grabbed her business card and it read: babysitter & dog walker. What stood out, besides her ambition, was that her card was printed on…
Read More21 Quotes to Spark Creativity and Innovation in Your Business
Nothing works better changing a mindset than a great quote. When you’re starting a new project here are some fuel motivators to spark creativity, start a culture for innovation or to prioritize innovation in your business. The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to…
Read MoreHow Will I Ever Know if it’s The Right Thing if I Never Do It?
“To decide whether to hold on to something, ask, ‘Does this help me accomplish my work or enjoy my life?’” Barbara Hemphil One of your best characteristics as a human being can be to support and believe in your fellow man. I have built start-ups based on believing in the value of offering customers something that…
Read MoreWhat Your Vision and Mission Statement Say About Your Leadership
A vision and mission statement go together in the realizing of organizational goals and objectives. When you talk about the vision and mission statement of your company, you are talking about the laid out procedure for the ideal future of your company. Whether you are the chief executive officer or an ordinary employee, the vision…
Read MoreWhy Hootsuite’s Game of Social Thrones was an Excellent Idea
For the first time the budget for internet advertising surpassed newspaper advertising. In 2013, advertisers spent a whopping sum of $5.1 billion on social media in 2013, and the amount expected to be more than $14 billion in the next few years judging from the numerous advertising strategies adopted by various social media websites. Social…
Read MoreBridging the Generation Gap: What Obama’s Media Strategy Taught Professionals
Co-writer: Matthew Melton Whether you’re trying to gain a customer base for your business or votes in a Presidential election, you need to craft a message which resonates with younger audiences. This is because, according to Forbes.com “millennials (defined here as those between the ages of 17 and 34) are collectively expected to spend more…
Read MoreWhat Would You Tell Your 25-Year-Old Business Self
Speaking with very engaged millenials and their zest and eagerness to “dive in” utilizing the comfort of growing up with the Internet in their pocket, is not something past generations had. “When the experienced business person of 20+ years learns how to combine their experience with a younger generation’s perspective, what you have is a…
Read MoreSEO Guide For Beginners
This SEO Guide For Beginners Gives You The Fundamentals Needed To Enhance Your Web Presence Some of the most important things in life are the most difficult to understand. Where did we come from, why are we here, and, of course, what is “SEO”? Well, this SEO guide for beginners can answer at least one…
Read MoreBranding: The Meaning & Importance Of Building Your Brand
Building a brand from scratch is not easy. It takes vision and a commitment to consistency and authenticity. We have compiled some helpful tips so you can help take your brand to the next level. Building a brand is essentially making a promise. Think about entities like Ford, BMW, Coca-Cola or Apple, and you’ll immediately realize…
Read MoreHow To Improve Your Website In 7 Steps
When someone clicks on your website’s home page, what they immediately see influences 90 percent of their decisions – should they leave or stay on your website? Here is how to improve your website so they stick around and convert into a customer. If you want to promote a business in today’s world, the best…
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