Posts by Lisa Caprelli
5 Reasons Why Writing a Book Improves Your Credibility and Brand
When is a book is more than a book? Sure it may be easy to give great advice to holster your professional reputation, but what can a book do for your credibility? If you are working as a consultant, speaker, trainer, entertainer, business leader or expert in a field, then I recommend that you write…
Read MoreAre you a boss or leader?
Find out whether you’re a bossy-pants or a bonafide Bonaparte by checking out the infographic below.
Read MoreWhy Writing is Important: Give Writing a Chance As Explained to My 9 Year Old
My son’s favorite subject is math. He savors the truth, honesty, and sense of math. While I adore his third grade writing skills, he recently said, “Mom, I make up writing sometimes just to get it over with.” Shocked, I knew I had to come up with a list of reasons (math) to influence him…
Read MoreAction Energizes! Entrepreneurs Need To “Do” To Maintain An Edge
“The world needs dreamers and the world needs doers. But above all, the world needs dreamers who do (Sarah Ban Breathnach).” What does this mean? The “doing” part is just as important–maybe even more so– than the dreaming. Whether you aspire to be an entrepreneur, President of the United States, or anything in between, you need to…
Read MoreWhy Updating Your Content is Crucial for Your Search Engine Ranking
Is your online web presence or your website ranking to the top pages of Google or YouTube? I like to think of Google and YouTube as “brother and sister.” After Google, YouTube is the second largest search engine. With video taking the world of content marketing by storm, it is something that can’t be ignored. A video strategy…
Read MoreIs Your Website Just Another Lazy Employee?
Has your website become just another lazy employee? It is imperative to make businesses aware of why they must change what their website today must look like – and how you should be found on Google! Does it enhance your reputation? Does it make new customers call you? “My creative agency started focusing specifically on…
Read MoreWhat Would You Tell Your 25 Year Old Business Self?
If you could go back to when you were 25, what are things you would have told your business self? This topic started an intriguing dialogue among my entrepreneur and CEO colleagues. When I speak to colleges or university students majoring in business, entrepreneurship or the arts, this is a talk I find helpful. I…
Read MoreHow Technology has Shifted Marketing Paradigms and Why You Should Keep Up
The current technology revolution has had an immense impact on the development of business models, as the average consumer now has access to the latest technology before the IT department can gain access to it at the office. The BYOB model was birthed, forcing businesses to accommodate the use of personal devices on the company…
Read MoreContent Marketing: The Smart Solution to Consumer Attention Deficit Disorder
Message fatigue represents one of the main challenges facing today’s marketing minds. What strategies can you take to avoid being “tuned out” by your audience? It’s an important question since technology now divides people’s attention spans like never before. Aim to start a discussion which will engage your audience long enough to want to participate and come…
Read More6 Positive Habits That Will Change Your Life
The idea of developing positive habits and making changes to better yourself can seem overwhelming. By taking small steps daily and making subtle changes you will find that these new and improved habits are becoming part of your everyday routine. Here are some great habits that can be developed in 30 minutes or less per…
Read MoreBranding: The Meaning and Importance of Acquiring Your Brand
A brand is essentially a promise. Think about entities like Ford, BMW, Coca-Cola or Apple, and you’ll immediately realize what they promise. In other words, consumers know what they will get from a well-branded business. If they are talking about Ford, they are reminded of speed, efficiency, and safety. When Coca-Cola is mentioned, they think…
Read MoreManaging the Job of a Mother and Business Owner Teaches Great Lessons!
My boy is growing up and thankfully, so am I. As my boy matures, it is an exciting time to be a business professional. If you enjoy your work, your children will learn powerful lessons. A friend of mine – a 50-year-old mother, says ‘Your children grow up and they leave – they leave the…
Read MoreEntrepreneurship and The Lemonade Stand Girl
A while back I was jogging in my neighborhood when I saw a girl with a lemonade stand. I can’t help it – I immediately looked at the marketing aspect of her stand. I grabbed her business card and it read: babysitter & dog walker. What stood out, besides her ambition, was that her card was printed on…
Read More21 Quotes to Spark Creativity and Innovation in Your Business
Nothing works better changing a mindset than a great quote. When you’re starting a new project here are some fuel motivators to spark creativity, start a culture for innovation or to prioritize innovation in your business. The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to…
Read MoreHow Will I Ever Know if it’s The Right Thing if I Never Do It?
“To decide whether to hold on to something, ask, ‘Does this help me accomplish my work or enjoy my life?’” Barbara Hemphil One of your best characteristics as a human being can be to support and believe in your fellow man. I have built start-ups based on believing in the value of offering customers something that…
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