For a Free Initial Consultation Email Lisa@LisaCaprelli.com

Posts by Lisa Caprelli

Content Marketing: The Smart Solution to Consumer Attention Deficit Disorder

Message fatigue represents one of the main challenges facing today’s marketing minds. What strategies can you take to avoid being “tuned out” by your audience? It’s an important question since technology now divides people’s attention spans like never before.  Aim to start a discussion which will engage your audience long enough to want to participate and come…

Read More

6 Positive Habits That Will Change Your Life

The idea of developing positive habits and making changes to better yourself can seem overwhelming. By taking small steps daily and making subtle changes you will find that these new and improved habits are becoming part of your everyday routine. Here are some great habits that can be developed in 30 minutes or less per…

Read More

Branding: The Meaning and Importance of Acquiring Your Brand

A brand is essentially a promise. Think about entities like Ford, BMW, Coca-Cola or Apple, and you’ll immediately realize what they promise. In other words, consumers know what they will get from a well-branded business. If they are talking about Ford, they are reminded of speed, efficiency, and safety. When Coca-Cola is mentioned, they think…

Read More

7 Reasons Innovation is Important

Innovation is the cornerstone of sustained economic growth and prosperity. It is the using of new ideas that lead to the making of any new products, services or processes. Remember Blockbuster?  It could have remained innovative, yet is no longer around.   Netflix began a small business and today’s  Netflix’s market value now stands at $32.9 billion. Not only is the invention of…

Read More

Entrepreneurship and The Lemonade Stand Girl

A while back I was jogging in my neighborhood when I saw a girl with a lemonade stand. I can’t help it – I immediately looked at the marketing aspect of her stand. I grabbed her business card and it read: babysitter & dog walker. What stood out, besides her ambition, was that her card was printed on…

Read More

21 Quotes to Spark Creativity and Innovation in Your Business

Nothing works better changing a mindset than a great quote. When you’re starting a new project here are some fuel motivators to spark creativity, start a culture for innovation or to prioritize innovation in your business. The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to…

Read More

What Your Vision and Mission Statement Say About Your Leadership

vision and mission statement

A vision and mission statement go together in the realizing of organizational goals and objectives. When you talk about the vision and mission statement of your company, you are talking about the laid out procedure for the ideal future of your company. Whether you are the chief executive officer or an ordinary employee, the vision…

Read More