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Posts by Lisa Caprelli

7 Reasons Innovation is Important

Innovation is the cornerstone of sustained economic growth and prosperity. It is the using of new ideas that lead to the making of any new products, services or processes. Remember Blockbuster?  It could have remained innovative, yet is no longer around.   Netflix began a small business and today’s  Netflix’s market value now stands at $32.9 billion. Not only is the invention of…

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Entrepreneurship and The Lemonade Stand Girl

A while back I was jogging in my neighborhood when I saw a girl with a lemonade stand. I can’t help it – I immediately looked at the marketing aspect of her stand. I grabbed her business card and it read: babysitter & dog walker. What stood out, besides her ambition, was that her card was printed on…

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21 Quotes to Spark Creativity and Innovation in Your Business

Nothing works better changing a mindset than a great quote. When you’re starting a new project here are some fuel motivators to spark creativity, start a culture for innovation or to prioritize innovation in your business. The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to…

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What Your Vision and Mission Statement Say About Your Leadership

vision and mission statement

A vision and mission statement go together in the realizing of organizational goals and objectives. When you talk about the vision and mission statement of your company, you are talking about the laid out procedure for the ideal future of your company. Whether you are the chief executive officer or an ordinary employee, the vision…

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6 Valuable Apps for Entrepreneurs in 2018!

Apps for Entrepreneurs

Recently I met with several top leaders and entrepreneurs in my local business group.  We shared some of our favorite top apps for entrepreneurs. You may want to explore and add these to your repertoire or experiment and add a few to maximize your time, fun and business acumen. If you have more APPS to…

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What Would You Tell Your 25-Year-Old Business Self

Speaking with very engaged millenials and their zest and eagerness to “dive in” utilizing the comfort of growing up with the Internet in their pocket, is not something past generations had. “When the experienced business person of 20+ years learns how to combine their experience with a younger generation’s perspective, what you have is a…

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Branding: The Meaning & Importance Of Building Your Brand

Building a brand from scratch is not easy. It takes vision and a commitment to consistency and authenticity. We have compiled some helpful tips so you can help take your brand to the next level. Building a brand is essentially making a promise. Think about entities like Ford, BMW, Coca-Cola or Apple, and you’ll immediately realize…

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27 Ideas For Social Media Posts

What is the hardest part of using social media for your business or brand? If you are like most small business owners, coming up with content is at the top of your list. ***This post is from a chapter in the book Color Your Message: The Art of Digital Marketing and Social Media Here are sample ideas…

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