Bridging the Generation Gap: What Obama’s Media Strategy Taught Professionals
Co-writer: Matthew Melton Whether you’re trying to gain a customer base for your business or votes in a Presidential election, you need to craft a message which resonates with younger audiences. This is because, according to Forbes.com “millennials (defined here as those between the ages of 17 and 34) are collectively expected to spend more…
Read MoreWhat Would You Tell Your 25-Year-Old Business Self
Speaking with very engaged millenials and their zest and eagerness to “dive in” utilizing the comfort of growing up with the Internet in their pocket, is not something past generations had. “When the experienced business person of 20+ years learns how to combine their experience with a younger generation’s perspective, what you have is a…
Read MoreSEO Guide For Beginners
This SEO Guide For Beginners Gives You The Fundamentals Needed To Enhance Your Web Presence Some of the most important things in life are the most difficult to understand. Where did we come from, why are we here, and, of course, what is “SEO”? Well, this SEO guide for beginners can answer at least one…
Read MoreBranding: The Meaning & Importance Of Building Your Brand
Building a brand from scratch is not easy. It takes vision and a commitment to consistency and authenticity. We have compiled some helpful tips so you can help take your brand to the next level. Building a brand is essentially making a promise. Think about entities like Ford, BMW, Coca-Cola or Apple, and you’ll immediately realize…
Read MoreHow To Improve Your Website In 7 Steps
When someone clicks on your website’s home page, what they immediately see influences 90 percent of their decisions – should they leave or stay on your website? Here is how to improve your website so they stick around and convert into a customer. If you want to promote a business in today’s world, the best…
Read More27 Ideas For Social Media Posts
What is the hardest part of using social media for your business or brand? If you are like most small business owners, coming up with content is at the top of your list. ***This post is from a chapter in the book Color Your Message: The Art of Digital Marketing and Social Media Here are sample ideas…
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