Posts by Lisa Caprelli
What Would You Tell Your 25-Year-Old Business Self
Speaking with very engaged millenials and their zest and eagerness to “dive in” utilizing the comfort of growing up with the Internet in their pocket, is not something past generations had. “When the experienced business person of 20+ years learns how to combine their experience with a younger generation’s perspective, what you have is a…
Read MoreBranding: The Meaning & Importance Of Building Your Brand
Building a brand from scratch is not easy. It takes vision and a commitment to consistency and authenticity. We have compiled some helpful tips so you can help take your brand to the next level. Building a brand is essentially making a promise. Think about entities like Ford, BMW, Coca-Cola or Apple, and you’ll immediately realize…
Read More27 Ideas For Social Media Posts
What is the hardest part of using social media for your business or brand? If you are like most small business owners, coming up with content is at the top of your list. ***This post is from a chapter in the book Color Your Message: The Art of Digital Marketing and Social Media Here are sample ideas…
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