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Content Marketing 101


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Your Guide To ​​​​​​​Organic Content Marketing

Technology may be great for amplifying your message, but it can’t discover your messages for you!  This is where content marketing is necessary–consistency and creativity are essential. 

Take into consideration everything your customers will read about your business, across every platform–website, social media profiles, brochures, video scripts, mission statement, vision statement and every other element of your brand.​​​​​​​


There is plenty of writing to go around for all the digital needs of today’s businesses. Although writers jobs have changed in the past 5 years alone, there is so much education needed in order for a business to change the way you market your business.

Creating simple articles for your website or a blog with at least 4 posts a month will help you get found on Google. Don’t neglect a proper and well thought out message.  This can make a huge difference to your customers finding you on Google and top searches.

Content Marketing Service Overview

Marketing is always changing, but good content is always good content, and it’s what drives organic SEO. Lisa Caprelli offers à la carte website content and blog content writing services. Each practice area page we write for our website clients consists of a minimum of 400 to 500 words of high-quality, original, substantive content. Website pages are drafted and edited by marketing professionals and the content targets your preferred practice areas and locations.

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What Our Clients Are Saying...


"One of the advantages of working with Lisa is her ability to blend publicity, digital media, and marketing with local and national connections. Beyond her incredibly driven work ethic, Lisa often reaches out to others with kindness and love. She is trustworthy and has a work ethic you just don't see very often. I cannot say enough about Lisa Caprelli and her character -- it is one in a million!"

--Kerri Kasem

Co-founder, Ageless & Healthy

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